Marketing. What does that word bring to mind?
I’ll tell you that as a former teacher, marketing was somewhat a dirty word to me when it was connected to ministry instead of business. I know that many of you are also confliced about this topic, because it was one of the most requested when we did our survey.
Very soon (I’m not giving any of my volunteers a deadline!), Tracie Miles is going to do a series on the blog about marketing. If you heard her conference call last night, you got a taste of how great it’s going to be.
I just wanted to tell you 2 things that were said to me that helped me with the idea of marketing my messages.
I first asked Micca Campbell about it, because she was my mentor when I first came on the team. She said to me (now hear this in her beautiful Tennesee twang), “Well Amy, the way I look at it is that I’ll knock on doors, but I trust God to open just the right ones.” So wise. I loved that Tracies sharedlast night about her return on her first mailing to churches. It was an amazing response that she has never duplicated, so she knew that God was blessing her efforts. The sequence for marketing in ministry seems to be: pray for guidance, do the work, watch what God does and learn from it.
The second person who helped me see marketing in a different light was Carrie McGinty who worked with our team for a couple of years. I was telling her about my struggle with marketing myself, and she asked, “Amy, do you believe that God has given you a message to share?” After I replied in the affirmative, she said, “How does any body know?”
I know that sounds simple, but it really made the lightbulbs go on. When I think about marketing myself, it makes me a little queasy, but I can definitely market the messages that I believe God has given me.
The next 5 weeks, Tracie Miles, one of my great friends and Proverbs 31 team members, is going to share from her expertise on marketing. She loves the Lord and is passionate about His message, so you’ll love her godly perspective and practical tips. I can’t wait for you to soak up her wisdom!