You probably have a few rules about how you prepare to present yourself to the outside world. Some of us won’t leave the house without a shower while others raise the bar to lipstick and earrings as the bare minimum of being “presentable”. (Southern girls, you know your mama told you not to go out without your earrings.)
If a friend asks us to run out for coffee spur of the moment, most of us would exclaim, “Just give me a minute to freshen up, and I’ll be right there!”
Do you feel that your messages or your messaging to event planners needs some freshening up? Have you thought about it lately?
Just a few weeks ago, I met with a friend who is a business consultant and bartered some time. She went through the Next Step site and gave me suggestions for improving and freshening up. I’m in the midst of working through her suggestions, and I’ll end this little series with tips on freshening your website. I was amazed how stale it had gotten without me taking notice!
Today, I want to start with a tip for freshening your messages.
Why would you need to re-work a message? Isn’t it ok to pull it out, dust it off, and deliver it again and again?
I’m a big advocate for refreshing a message every time you use it. I occasionally realize one of my messages needs a major overhaul, but usually it’s just a matter of some tweaks. In this series, I’ll give you some ways to give old messages new life. Refreshing not only benefits your audience, but it also reignites your passion for them.
Week 1 Tip—Make sure your message has a sticky statement.
A sticky statement is a sentence with a single, powerful truth. Your whole message should be wrapped around this one truth.
I said it this way to a small group working on messages… Pretend you’re doing an event that’s 45 minutes long. At the end of the message, you know that a fairy is going to come along and sprinkle dust on your audience, causing them to forget every profound sentence that’s fallen from your lips—except ONE.[Tweet “What’s the one sentence you want your audience to remember when they forget all the others?”] That one sentence is your sticky statement.
You should be able to express the main point of your message in one sentence, however. It’s hard. I know. You can have multiple points that back up that sentence, but there should only be one truth. This creates “sticky” messages—messages that stick with people long enough to change their lives.
Here are some great examples from speakers I love:
- “Let God chisel.” ~Lysa TerKeurst
- “Am I trying to be godly, or am I trying to be God?” ~Karen Ehman (Note: Usually I tell people that sticky statements can’t be questions. Karen’s works since it’s a rhetorical question with an embedded truth.)
- “It’s like a thousand songs in your pocket.” ~Steve Jobs when he unveiled the iPod to a crowd of stockholders, reporters, and influencers.
A sticky statement is the key to making your message laser-like. It creates a message that’s focused and memorable.
Do you write your messages around a sticky statement? What can you share that you’ve learned as you’ve done this?