Today I’m pleased to have my wise and wonderful friend Suzie Eller guest-posting for us. Suzie has been a leader on our Proverbs 31 team in helping us to use social networking to its maximum potential. Here is her advice for speakers as we utilize social networking to spread the word about our message and build our platform.
“Like me, okay?”
“If you like me, I’ll like you back.”
This isn’t a note written in grade school, but rather a conversation I witnessed on a Facebook group created after She Speaks last year. Many were so excited about building a platform that they rushed home and created Facebook pages, blogs, and Twitter accounts without a second thought.
Build it and they will come. Right?
Maybe that worked for Kevin Costner in Field of Dreams, but it doesn’t work for social media. In the end, you may grow a small network of writers and speakers or family and friends, but soon interest will fade. Worse, you’ll feel like you invested a lot of effort for nothing.
Rather than “like me”, ask this question: Who do you really want to reach?
To answer that, long before you start a Facebook page, your first tweet, or blog, you create a blueprint. In order to build an effective social media platform that will draw a niche audience to your message, you need to answer these questions:
- What is my core message?
- How will I communicate that message throughout my entire social media platform?
- Who is my audience, and how will I reach that person with solid content and value?
- How much time am I willing to devote?
Today, let’s tackle the first!
Your core message is the underlying theme as you speak or write. It’s your life experiences and the message burning on your heart. It weaves into every aspect of your online presence. It’s you!
Let’s say you are a fashionista mom blogger. You write about fashion, your thrift store finds, how to put a great look together, but you also write about spiritual beauty.
Your core message might look like this: You can live within a budget, have five kids, and still look great!
It’s important to define your core message because it will show up as the underlying theme in your books, in your messages, in your blog posts, and in your FB group and tweets.
It identifies you as you!
But there’s more. It can also help you define your tag line, which might be “breaking out of the mom jeans. . . together!”
Knowing your core message will help you create categories that naturally fit like thrifty spending, fashion tips, spiritual beauty, etc., which leads to hundreds of niche ideas under each of those categories for blog posts or vlogs or magazine articles or books. . .
- all wrapped around a common topic
- that meet the felt need of a specific audience looking for you
- that brand you across cyberspace
- that helps an editor make a decision about your book
- that tells speaking coordinators what their audience would receive when you come to their church to speak
You see, Kevin Costner was close. Rather than standing in cyberspace asking others to “like you”, you have the opportunity to create a platform that will not just sit like a cobweb in cyberspace, but reach a targeted, but broad audience seeking your message and you.
Build it right, and they will come.
T. Suzanne Eller (Suzie) is a Proverbs 31 speaker and author. She hosts two thriving FB groups: Moms Together (facebook.com/MomsTogether) and Living Free (facebook.com/LiveIntentionallyFree), reaching over 14,000 people daily.