“How confident do you feel about being able to develop a life-transforming message?”
Renee Swope asked me that question early in my tenure with the Proverbs 31 Speaker Team. At that point my answer was, “Not very.”
The conversation started as we discussed my developing bio sheet. I was discouraged, because mine wasn’t as snazzy or impressive as the others from the team. Other speakers were telling about their speaking venues and newly published books. I had several sentences about my dog. Seriously.
Renee reassured me that my bio sheet was just fine for a beginning speaker. Then she gave me some advice that still resounds almost daily as I do ministry work. “Amy,” she said, “your marketing pieces should never exceed your messages. A strong message is the first piece of building a strong speaking ministry. Without a strong message, word will get around that your messages don’t live up to your marketing.”
I promise that we’ll move forward with our social networking focus next week, but based on Renee’s advice, I wanted to park where Suzie left us last week for just another moment.
Step 1: Seek God and know without a doubt what your specific calling and niche is.
Step 2: Develop life-transforming messages that flow out of this passion.
Step 3: Tell others about your messages. Aka–market.
One of the things that concerned me after She Speaks this year was how many women were putting marketing BEFORE message. Renee’s advice to me has been a treasure and has helped me tremendously as I’ve sought to learn the craft of developing messages and delivery. (Note: Karen Ehman has an exciting series on delivery coming soon right here!)
So let me ask you again…do you feel confident about developing a life-transforming message?
If you answer the same way I answered Renee years ago, I have some things I’d love to share with you!
If you answer “yes”, but like me you’re always a student wanting to learn more and better, I’d love to share some new things with you too!
Please join me next Thursday, September 13 for Brass Tacks: Message Development Essentials. Here are the details:
Brass Tacks: Message Development Essentials
Date: September 13
Time: 8:00 pm Eastern Standard Time
Developing a strong message is the beginning of building a growing speaking ministry. Amy shares the essential basics of a strong message along with tips she’s learned along the way from other speakers with decades of experience. She’ll guide you to write like a speaking pro as she leads you to:
- Embrace scripture as the spring board for a fresh, personal message.
- Identify the core idea in your message to give it laser-like focus.
- Compel your audience to passionate response to the truths you’re sharing.
- Create the opportunity for life-transformation in your audience.
You can sign up today on our Group Services page. Everyone who registers by Friday will receive a special Bible study tool that has been invaluable to me as I’ve prepared messages.
Registration will be open through next Tuesday, Sept. 11th. In addition to teaching and handouts, we will have a Q & A time at the end of the call when you can ask any of your questions or discuss any of your issues with message development. You can also submit questions ahead via email or on Facebook during the call. We hope you’ll be a part!