My friend Renee Swope is a speaker who has always had the ability to reach into the depths of my heart. She has an engaging style that blends Truth with warmth, and I love to hear her speak.
Several years ago at She Speaks, however, she delivered a message about the woman at the well that had a focus elevating the message to one with great transforming power. As soon as I reached her in the hall, I asked, “HOW did you do that?”
“Do what?” she asked.
“How did you make your message so LASER-LIKE?”
With a smile, she explained how she had begun to create messages around one core point. All the stories, points and teaching were wrapped around that one point. I can attest to the effectiveness of her method!
Culling out all the “yada yada” in our messages and extraneous information is hard, but it’s worth it.
Here’s a memorable phrase from Preaching Rocket that helps:
Don’t let your information overwhelm your idea.
As you edit your next message before you deliver, try evaluating each sentence with the idea of a single focus in mind.