Today we are going to focus on laying more groundwork for marketing your ministry, with respect to building your professional image and getting off on the right foot.
Before you begin thinking about marketing your speaking ministry from a physical standpoint, it is important to remember to prepare from a spiritual standpoint as well.
I would recommend that you do these two things first and foremost, before you venture out on the marketing trail:
1) Recruit a team of prayer warriors, if you do not already have one, to pray for you and your ministry, as you pursue God’s call on your life. Having a team of people behind you, or at least one true Christian friend, who will continually lift you up and support you, is crucial in helping you stay committed and passionate about your calling.
2) Ask God to help you commit to making private worship, quiet time and prayer a priority in your life. As you seek God’s guidance, clarity, and wisdom on this exciting journey of speaking, continue to listen for His voice at every stage of your journey and in every decision.
If you are unsure about how to begin a devoted daily walk with Christ, consider purchasing a chronological Bible (available on the Proverbs 31 shop page). It has been a huge blessing in my life, and transformed my walk with Christ this year. It is a commitment you will not regret!
A major part of marketing is preparing YOU, which simply means, getting yourself ready for professional exposure.
I know you are anxiously awaiting the tips for actually kicking off your marketing plan with some concrete ideas, but before we get into that, I want to share some important foundations that need to be laid first. You never get a second chance to make a first impression, so I want to help you be prepared to make the best first impression possible!
Below you will find the first of six steps to building a strong image for your ministry. Keep in mind, that these things will take time. In fact, I recall a few years ago, getting frustrated with myself and the slow process of trying to get all these foundational things completed, however, I soon realized that it was well worth the wait. Patience truly is a virtue!
Step 1: Build Your Image
- Having a professional image will help put your ministry on the right track from day one, and begin building a memorable and lasting reputation for you and your speaking ministry.
- In order to make an excellent, positive first impression on others, and especially on church leaders and event coordinators, you need to establish yourself as a professional – not only in experience and what you have to offer, but also by your own personal image.
- Review your personal image. If you are in need of an updated look, consider having a makeover! Get an updated hair style, a fresh new look, and buy a new outfit if needed. Clothing in photos should be trendy and depict your true self, but also very modest, professional, and not too flashy. Just make sure you look your very best, and be proud of who you are!
- Have some professional pictures taken, either by a family member or friend, or from a professional photographer, depending on what falls into your ministry budget. Insure that whoever takes the pictures is using a high resolution camera. Personal digital cameras take excellent pictures; however, the photos will not have a high enough resolution in order to have quality photos on websites or printed materials.
- The primary goal is to have excellent quality, professional pictures that depict who you are and your level of professionalism. Your picture is the first impression that people will have about you, so you want it to be recent, professional and complimentary.
- Consider creating a branding look for yourself ( life verse, specific colors, personal design, etc., that will be consistent in everything that you present to the public). Your branding is what helps people remember you. Try to create a branding look that really portrays who you are and things that you like. Just a word of caution, though – try not to get too quirky! You want your image to be as professional and clean and memorable as possible, while giving people a little glimpse into the real you.